What to serve up to some of the most beauty-savvy customers in the country? A fleet of marquée name esthetics services to complement a killer roster of prestige skincare, makeup, and fragrance. In opening its first-ever Beauty Haven at its New York City location in 2019, Nordstrom planted its flag in the rapidly expanding service realm. Why stop at Dior, Tom Ford, and Augustinus Bader when you can also tend to nails, brows, hair, and less-than-snatched skin via Londontown, Anastasia Beverly Hills, Drybar, and FaceGym?And now, with the recent unveiling of a 1,435-square-foot SkinSpirit store-in-store, Nordstrom NYC is adding Botox, fillers, laser treatments, and a full menu of facials and peels to the mix. Clocking in at a total of 6,725 square feet, New York is the largest of Nordstrom’s eight Beauty Havens. With three in California (LA, Newport Beach, Roseville), one each in Connecticut and Illinois (Norwalk and Oak Brook, respectively), and two in Washington (Belleville and Seattle), Beauty Havens are not exactly sprinkled liberally throughout Nordstrom’s 93 full-line US stores. Rather, they’re thoughtfully planted into the areas populated with the most die-hard beauty savants. Case in point: New York. “Service and experience is our differentiator, and we wanted to provide the best expression of this when we opened our flagship in NYC,” said Debra Redmond, VP Division Merchandise Manager of Beauty at Nordstrom. “Whether customers have 30 minutes or three hours to spend with us, we wanted to create an immersive experience where they have access to the best brands, products, and services all in one place.